Why am I now charging for (Active) Mentoring?

A while back I used to occasionally take equity or options as payment for mentoring services and for the most part this did NOT work. On reflection I realised it didn't work because the value exchanges were amorphic. 

What do I mean by that?

How does a mentor value non-fungible equity against the CEO valuing experience, advice and guidance. All attributes are subjective, and unconstrained by time.

Money was created to intermediate this problem and for the exchange of value, so that both parties understood the return on any invested money or time.  

If one party doesn’t ‘value’ the other party's contribution then that exchange is broken. I want clients to take our discussions with the attention it deserves, and money focusses people's attention.

All that said, our fee’s won't be the reason we don't work together. 

We are confident in our ROI for you and your business, and if we believe in you after 3 months and you can’t pay. We will find a way for us to work together.